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Microsoft® SQL Server® 2008 Step by Step by Mike Hotek

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Data Mining

Analysis Services conjures up images of browsing cubes. Cubes are only one feature within the SSAS engine. SSAS also encompasses a very powerful data mining engine.

Data mining allows you to analyze large volumes of data in order to discover hidden patterns. Although you could use data mining to analyze the historic climate records in order to determine that the sun always comes up in the morning and always goes down in the evening, you would not derive much business knowledge from the analysis. However, without data mining, it would be much more difficult to determine the optimal shelf placement of the 8,000+ products in a typical supermarket based on analyzing the purchase patterns of customers.

Every person interacts with data mining ...

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