Understanding Stakeholders

Lead Advocacy Group: Product Management

Stakeholder analysis is a process to identify key people and organizations that have a vested interest in a project. As defined in Chapter 4, the following people might be stakeholders:

  • Project sponsor(s). Initiates, funds, and approves an effort

  • Customer(s) (also known as business sponsors). Takes receipt of a solution and expects to gain business value from it

  • User(s). Interacts with a solution

  • Operations team. Hosts, maintains, and administers a solution

With potential for such a wide collection of people and organizations, it is important to understand who the key stakeholders are and have a general understanding of the rest. So, how does a team find out who are the stakeholders? ...

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