One way to profile community advocates and members from throughout the organization is to find a way to profile them. A great way to do this is to define a user profile property that can track the communities that the person is associated with. This one field can be used to support all of the communities throughout the organization so it should only be created once. The great thing about this property is that it can be used to help find people within the user profiles, but also it can be used to display the members within the community site itself. In this section, we will define the custom user profile property and then create a custom page that lists people associated with the community.