1.3. Setting the Stage
Today we live in a self-service world. We don't give a second thought to pumping our own gas or using an ATM to withdraw money from our bank account. And we've gained a comfort level with computers so that most of us use them practically without thinking. The standing joke when VCRs first came on the market was that anyone could set up their VCR—just put tape over the flashing display. Now special tools have been developed to block programs because even young children know how to access—and probably record—whatever they want.
We're comfortable with taking care of our own needs, both physical and mental. We like being independent and being able to get things done at the time it suits us. So why should business intelligence ...
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