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Microsoft Office Live Small Business Beginner's Guide by Rahul Pitre

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Optimizing your web pages

What exactly is SEO then? Simply put, SEO is the process of streamlining your web pages so that search engines can index them accurately and make informed decisions about their positioning. Optimizing your site is as easy as following a list of guidelines, a list of DOs and DON'Ts if you will, for building your web pages. When everybody follows these guidelines, search engines can do a better job of indexing web pages and presenting more meaningful results to users.

To that end, here's a list of specific DOs and DON'Ts:

Do comply with web standards

In a nutshell, web standards are sets of guidelines or specifications for developing web pages that will display correctly and provide all the intended functionality regardless ...

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