Chapter 9. Promoting Your Business
IN THIS CHAPTER, YOU WILL
Advertise on the Web.
Get started with online promotions.
Set up adManager.
Create an ad.
Create e-mail marketing campaigns.
WE’VE ALL heard the hopeful saying, "If you build it, they will come." To one degree or another, all Web sites are built on that premise. You post a site, enhance it, and maintain it because your customers will come to see your products, find out about your company, and look for your smiling face. But here’s the catch: Thousands of business owners like you are thinking the same thing, depending on curiosity and happenstance to lead potential customers to their sites. Luckily, there’s something you can do to tip the odds in your favor. That something is called promoting ...
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