Reviewing Referring Sources
The Referring Sources report shows you the sites your visitors were viewing before arriving at your site (see Figure 6-6).
Figure 6-6. The Referring Sources chart shows you which sites refer the greatest number of visitors to your site.
Scrolling down the report page, you’ll see a listing of the top 200 referring sources, listed in order of the number of referrals they provided (see Figure 6-7). This list can help you see where your visitors are coming from and perhaps give you a few ideas about where you might want to place search ads or where you think your keywords are bringing some benefit.
Figure 6-7. The Referring ...
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