Advertise Online with Search Marketing
Getting your site online is only the first step in getting visibility for your business and bringing customers to your site. As you learn in Chapter 9, adManager in Office Live Small Business can help you spread the word about the products and services you offer. When you purchase search advertising by using adManager, your site title, description, and URL appear at the top of results pages on MSN, Live.com, or Ask.com, set off with other sponsored sites. You specify whether you want the ads displayed to a nationwide or local audience, and you also choose the search engines you want to use.
When potential customers search for an item listed as one of your keywords, the name, description, and URL of your site ...
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