Microsoft® Manual of Style, Fourth Edition

Blogs

Blogs are a good way to provide customers with ongoing, regular communications from subject matter experts, but only if you can commit resources to keeping the blog updated and fresh. Often, bloggers start out with good intentions, but fail to keep up the pace, and their blog languishes. A stale blog creates customer dissatisfaction and can impact your credibility. An active, credible blog invites customer comments and community promotion. Blog posts can contain text, photos, videos, and screen shots.

Here are some general guidelines:

• Blog frequently and on a regular schedule, if possible. Post as frequently as necessary to tell your story effectively, but don’t distract your customers with meaningless posts. A good rule of thumb is at least ...