Video content for the web
Done well, video does a better job of showing many users what a product or service is and does and how to use it than explanatory text and still images can. For example, a screen-capture video for a program shows users exactly what to click and when to click it.
But video may not meet your accessibility goals, may require more bandwidth to view than simple text and low resolution pictures, may be expensive to produce and localize, and may not be the best medium if you’re trying to teach users a long, complicated process.
Here are some general guidelines:
Video titles should clearly indicate the content of the video.
Keep videos short. Shorter than two minutes is a good target. For a more complex subject that requires a longer ...
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