Foreword

I once remarked, “Nothing sells itself, but Lync comes pretty darn close.” The statement resonates because Microsoft Lync is one of those products that come along every once in a while that infuse the user with superhuman power to take action. Where so many products can do something, Lync does do something—right out-of-the-box—and this something is as fundamental as human-to-human communication and collaboration.

If this sounds lofty and grand, it’s because it is. Businesses that adopt Lync measure their return on investment in months, not years. They also gain something entirely new: accessibility and fluidity in collaboration that didn’t previously exist and can’t easily be measured. Although user adoption is a critical component of ...

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