Microsoft® Lync® Server 2013 Unleashed Second Edition

High-Level Business Goals

To start the organizational process, it is helpful to break up business goals and objectives into different levels, or vantage points. Most organizations have high-level business goals, often referred to as the vision of the company, which is typically shaped by the key decision makers in the organization (the CEO, CFO, CIO, and so on); these goals are commonly called the 50,000-foot view. Business unit or departmental goals, or the 10,000-foot view, are typically shaped by the key executives and managers in the organization (the VP of sales, Director of Human Resources, site facilities manager, and so on). Most organizations also have well-defined 1,000-foot-view goals that typically are tactical in nature and are implemented ...