Unified Contact Store
A brand-new integration feature that is available with Lync 2013 and Exchange 2013 is the unified contact store, which presents a common repository for user contacts that is shared between the Lync and Outlook clients. When it’s enabled, the Lync client connects to Exchange Web Services (EWS) to read and maintain contacts instead of using SIP to connect the Lync Front End server for contacts, as in previous versions.
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