Chapter 65. Forecasting in the presence of special events

Questions answered in this chapter:

Image How can I determine whether specific factors influence customer traffic?

Image How can I evaluate my forecast accuracy?

Image How can I check whether my forecast errors are random?

For a student project in the early 1990s (before direct deposit!), a class and I attempted to forecast the number of customers visiting the Eastland Plaza Branch of the Indiana University ...

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