What is a project?
It looks like a simple question, but have we ever thought about what is essential to our business? Before we can start strategizing on how to manage and sell projects, we need to understand what a project is and, even more important, what it is not.
Most people respond to the question by talking about activities, planning, and meetings, due dates, documents, people, and objectives. This is how many of us think of a project, but can we call all engagements where people try to reach objectives by means of planned activities projects? Probably not. For example, in the production plants of automotive companies, people realize objectives and collaborate on planned activities, but we wouldn't classify those as projects.
Before we can ...
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