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Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide by Danny Varghese

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Creating and working with campaigns

A marketing campaign represents an organization's marketing plans, activities, and lists over a period of time. Campaigns allows an organization to track activities to plan a campaign, activities during a campaign such as e-mails, phone calls, tasks, and any responses to the campaign.

One of the ultimate goals for a campaign is to help generate more revenue for a business. In order for an organization to track those returns on investment, Microsoft Dynamics CRM has a way to track financials on a campaign.

Business scenarios

With marketing lists created, Race2Win Insurance Company is ready to initiate a campaign for the fiscal year. Race2Win has introduced a new line of insurance products and would like to market ...

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