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Microsoft Dynamics CRM 4 Integration Unleashed by Rajya Vardhan Bhaiya, Marc J. Wolenik

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Chapter 9. Social Network Integration

Microsoft wanted to build a horizontal platform that developers could use to create their own systems. By providing a solid, fully featured platform that was easy to develop on, organizations could create powerful CRM systems tailored to their own needs, and third-party companies could create deep, vertical-market CRM applications that they could host or sell. A typical approach for companies that build CRM products is a closed or black-box approach in which the product is self-contained. In today’s world, people are managing the contact information in social networks. Therefore, organizations can leverage this opportunity to ensure that the internal systems ...

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