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Microsoft Dynamics® CRM 4.0 Step by Step by Jim Steger Mike Snyder Kara O’Brien, and Brendan Landers

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Viewing Campaign Results

While the campaign is being executed, you’ll want to have visibility into the campaign activities and understand the results of the campaign. The speed with which activities have been closed, the activities that are still open, and the number of responses received are all very important data points. You might want to take additional actions based on these data points. For example, you could create an additional campaign activity for target members who have not responded, or you could follow up with the marketing team to ensure that the activities are taking place. Microsoft Dynamics CRM provides you with several reports you can use to view the results of marketing campaigns.

In this exercise, you will view the overall results ...

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