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Microsoft Dynamics® CRM 4.0 Step by Step by Jim Steger Mike Snyder Kara O’Brien, and Brendan Landers

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Recording a Campaign Response

After your campaign activities have been distributed and your target marketing list members have received the communication, you can record the responses you receive, both positive and negative. By tracking responses, you can take additional action to pursue the customer or prospect. For positive responses, you might schedule a follow-up phone call or other activity. For negative responses, you might remove members from a certain marketing list. Recording both positive and negative responses provides marketing managers with an overall understanding of the total response rate along with the positive response rate. You can record campaign responses in Microsoft Dynamics CRM in the following ways:

  • Manually create a campaign ...

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