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Microsoft Dynamics® CRM 4.0 Step by Step by Jim Steger Mike Snyder Kara O’Brien, and Brendan Landers

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Chapter 10. Working with Campaign Activities and Responses

Chapter at a Glance

Working with Campaign Activities and Responses

In this chapter, you will learn to

Create campaign activities.

Associate marketing lists with campaign activities.

Distribute campaign activities.

Record campaign responses.

Convert campaign responses to other record types.

View campaign results.

In Chapter 9, you learned how to use Microsoft Dynamics CRM to plan and prepare for a marketing campaign. Proper planning and setup of your campaign helps ensure successful execution and tracking. In addition to helping you prepare for a marketing campaign, Microsoft Dynamics CRM simplifies the execution of your marketing campaign ...

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