Introduction

This is an exciting time to be working in the CRM industry, and in particular, to be working with Microsoft Dynamics CRM. The pace of change and the scope of business challenges have never been greater. With innovations like cloud hosting, declarative design and platform development, Dynamics CRM is an ideal medium for creative technologists to employ as they tackle these challenges.

Dynamics CRM, like few other software products, offers a limitless variety of solutions to these challenges. Implementing Dynamics CRM, however, can demand a full spectrum of technical skill levels and familiarity with a wide range of technologies. From simple drag-and-drop form design to deep .NET development, from Word mail merges to SQL Server Reporting Services, and from mobile device management to integration with ERP systems, you will have no shortage of interesting challenges as you plan, implement, and maintain Dynamics CRM.

While we made every attempt to ensure accuracy and completeness, this book was written based on pre-release versions of the software. Our goal for this book is to equip you, the reader, with the broadest range of tools and knowledge so you can make the most of Dynamics CRM for your organization or your customers.

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