About the Authors

Matthew Wittemann

Five-time Microsoft MVP award recipient Matthew Wittemann is the CRM practice director at C5 Insight, a CRM and SharePoint consultancy that has been helping companies improve their use of technology in sales, marketing, and service since 2001. Matthew is a frequent contributor to CRM industry publications and user communities. Since 2004 he has authored the ICU-MSCRM blog, a website dedicated to Microsoft Dynamics CRM, for which he was recently ranked 22nd among the top 100 most influential figures in the Microsoft Dynamics industry. With a diverse background in web technologies, he has led the development of numerous complex and award-winning CRM deployments, and has recently turned much of his focus towards using Microsoft CRM and SharePoint technologies as a rapid application development platform.

Geoff Ables

Geoff Ables is a speaker, author, and Managing Partner of C5 Insight, a Microsoft Dynamics CRM, SharePoint and Salesforce.com consulting company. He has more than 20 years of experience consulting with businesses in process design, customer relationship management, database marketing, business intelligence, and collaboration. Geoff also founded or co-founded two additional startups and launched new business divisions for two organizations. Geoff's insights have been seen and heard through many international venues, including: BusinessWeek, National Public Radio, USA Today, The International Journal of CRM, EuroForum, and The New Zealand Direct ...

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