Microsoft Dynamics CRM 2013 Unleashed

Marketing System of Record

For each Marketo customer organization, the platform stores and maintains an individual secure and trusted database of demographic and behavioral data about each of their prospects and customers. It serves as the marketing system of record for all interactions between customers and prospects with an organization’s marketing, sales, and transactional systems. And it serves as the basis for Marketo Smart Lists, which let companies build segments and target customers 1:1 with triggered and batch filters.