Investments and Costs
Whereas yesterday’s legacy, On-Premise solutions were sold as software licenses, most modern marketing automation platforms are delivered via SaaS as recurring subscriptions. Available on a monthly, quarterly, or annual basis, subscriptions can start as low as $1,000 and scale up to six figures per month.
On average, large technology companies report that marketing automation accounts for 3.1% of their programs budget and 1.6% of staff allocations (according to IDC’s 2013 Marketing Planner). Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation.
Note
MarketingSherpa reports a larger percentage because it surveys smaller companies ...
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