Marketing Automation Explained
Market automation is a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies can increase operational efficiency and grow revenue faster.
Companies across all industries use marketing automation. Large enterprises have long found value in the technology, but it’s important to point out that marketing automation isn’t just for big companies. In fact, small- and mid-sized businesses (SMBs) make up the largest-growing segment in the marketing automation technology space right now.
Marketing automation enables modern business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead ...
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