Microsoft Dynamics CRM 2013 Unleashed

Need for Quality Data

When working with Microsoft Dynamics CRM 2013, you’ll want to ensure that you can manage and distribute the right combination of timely, accurate, and trustworthy information to your sales, marketing, and service teams. In addition, users need a system that helps identify the company’s best prospects, provides teams with accurate and timely contact information, and gives management insight into industry trends and business concerns.

Any CRM system with inaccurate or incomplete data can prevent you from seeing customer needs and opportunities before the competition and from making the most of every customer interaction. Worse, it burns through employee time and adversely impacts morale as they attempt to identify and sell ...