Microsoft Dynamics CRM 2013 Unleashed

Campaign Responses

The last part of Campaigns is the Campaign Responses. As the name indicates, Campaign Responses are responses that your organization receives in response to a Campaign. They are very useful in determining the effectiveness of Campaigns and can indicate many things, such as geographic trending, responsiveness to Campaign particulars such as discounts and other incentives, and how well your target audience is receiving the Campaigns.

It is important to note that Campaign Responses are responses received from potential customers in response to your Campaign, not automated responses sent to your customers as part of your Campaign. You can automatically convert Campaign Activities to Campaign Responses or you can manually create ...