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Microsoft Dynamics CRM 2011 Unleashed by Rajya Bhaiya, Marc Wolenik, Damian Sinay

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Chapter 9: Working with Marketing

A powerful feature that sets Microsoft Dynamics CRM ahead of its competitors is its capability to build, manage, track, and report on the effectiveness of marketing efforts. When thinking about marketing, consider how you currently market. Do you want to send the same sales literature to potential customers as you would to existing customers? Probably not. Therefore, when you’re considering creating a marketing campaign, consider your audience.

Note

Microsoft Dynamics CRM refers to any kind of targeted marketing effort as a Campaign, with differences between a Quick Campaign and Campaign, which we explain later in this chapter. ...

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