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About the Authors

Adam Jorgensen is the president of Pragmatic Works and the executive vice president of the Professional Association for SQL Server (PASS). He has gained extensive experience with SQL Server, SharePoint, and analytics over the past 13 years. His primary focus is helping organizations and executives drive value through new technology solutions, management techniques, and financial optimization. He specializes in the areas of cloud and big data analytics and works on solutions to make those technologies real for enterprises. He lives in Jacksonville, Florida, with his wife, Cristina.

James Rowland-Jones is a principal consultant for The Big Bang Data Company. His focus and passion is to architect and deliver highly scalable, analytical platforms that are creative, simple, and elegant in their design. James specializes in big data warehouse solutions that leverage both SQL Server PDW and Hadoop ecosystems. James is a keen advocate for the SQL Server community, both internationally and in the United Kingdom. He currently serves on the board of directors for PASS and sits on the organizing committee for SQLBits (Europe's largest event for the Microsoft Data Platform). James has been awarded Microsoft's MVP accreditation since 2008 for his services to the community.

John Welch works at Pragmatic Works, where he manages the development of a suite of BI products that make ...

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