CHAPTER 4I Didn’t Say She Stole the Book

Subtle inflections can alter the core meaning of a message. Sometimes just putting the emphasis on a different word transforms the whole meaning of a statement. You just have to listen carefully to discover how a small change can transform everything about what is really being conveyed. The next segment will make this observation very clear. You will probably laugh out loud in the middle of it, but a number of light bulbs will also go on.

You’re now going to read a seven-word sentence six times aloud. (Reading these sentences silently won’t give the full measure of the effect.) Each time, place the emphasis on a different word. The words themselves will not change. The only change will be what you make ...

Get Micromessaging: Why Great Leadership is Beyond Words now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.