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Microformats: Empowering Your Markup for Web 2.0 by John Allsopp

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2 THE STATE OF THE ARTIN MICROFORMATS

New technologies often face a "chicken or egg" moment. No matter how much promise a technology has, it must be adopted and word of mouth about it must spread, or it will simply fade away, much like "push" technologies and Smell-O-Vision.

Let's take the example of the fax machine. By itself, a fax machine is pretty useless. You need a "network effect" of other adopters. The more fax machines there are, the more useful every single one becomes.

A more topical example is Microsoft's new Zune (currently on sale for less than a week as I write this). ...

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