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Micro-ISV: From Vision to Reality

Book Description

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

Table of Contents

  1. Title Page
  2. Dedication
  3. Contents at a Glance
  4. Contents
  5. Foreword
  6. About the Author
  7. About the Technical Reviewers
  8. Acknowledgments
  9. Introduction
    1. Who This Book Is For
    2. How This Book Is Structured
    3. Downloading the Code
    4. Contacting the Author
  10. CHAPTER 1: Having a Vision
    1. How We Got Here
    2. What Here Looks Like
    3. Joining the Party
    4. Paying the Cover Charge
  11. CHAPTER 2: Developing the Micro-ISV Way
    1. Designing Your Application
    2. Examining Your Development Infrastructure
    3. Getting the Beta Advantage
  12. CHAPTER 3: Presenting the Product
    1. Getting on the Cluetrain
    2. Beginning at the Beginning: Who Are You?
    3. Good Looks Matter
    4. Mastering Your Domain
    5. Getting Paid: Nuts, Bolts, and Bucks
    6. Blogging for Fun and Profit
  13. CHAPTER 4: Business Is Business
    1. You, Inc.
    2. Getting Things Done in Your Micro-ISV
    3. The Government, the Law, and You
  14. CHAPTER 5: Focusing on the Customer
    1. Your Marketing Re-Education
    2. Marketing for Micro-ISVs
    3. Technical Support Is Customer Support
    4. Discussion Boards: Listening to Your Customers
    5. Where Your Customers Start
    6. Doing the Download Tango
    7. The Influencers
  15. CHAPTER 6: Welcome to Your Industry
    1. What About Microsoft?
    2. Business Intelligence Is Intelligent
    3. Finding Others on the Road
  16. CHAPTER 7: What Happens Next?
    1. Emerging Micro-ISVs
    2. Successful Micro-ISVs
    3. Very Successful Micro-ISVs
    4. You've Reached the Bottom Line
  17. Appendix
    1. Chapter 1: "Having a Vision"
    2. Chapter 2: "Developing the Micro-ISV Way"
    3. Chapter 3: "Presenting the Product"
    4. Chapter 4: "Business Is Business"
    5. Chapter 5: "Focusing on the Customer"
    6. Chapter 6: "Welcome to Your Industry"
  18. Index