Chapter 18
Implementing Other Marketing Strategies
In This Chapter
Marketing using articles
Generating publicity for your business
Finding sales opportunities in forums
Consider this chapter a potpourri of marketing strategies that you can apply for your business. (By the way, if you’re selling potpourri, then go to Chapter 6 on selling arts and crafts.)
This chapter focuses on the power of the written word in marketing your business. Here I discuss how you can incorporate several options, including articles, publicity and press releases, and forums, into your marketing plan.
Writing Articles to Market Your Business
Everyone has the ability to write interesting articles. Doing so isn’t that difficult, even if you feel you can’t put together a clear thought. The power you can get from even a single article can be amazing. Article marketing should definitely be a part of any business-building strategy.
I recall an article I wrote for several financial websites, and within a day or two I got more than 100 new subscribers to my email newsletter. I have also done an article and made a few hundred in sales of my products within 24 hours.
These sections discuss the nuts and bolts of ...
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