Micro-Entrepreneurship For Dummies

Chapter 17

Marketing through Social Media

In This Chapter

Finding success on social media

Using Facebook

Marketing with LinkedIn

Utilizing Twitter

Relying on other social media marketing venues

If you’re going to socialize, then do so with business-building in mind. Everyone you meet has the potential to either be a prospect for what you have to offer directly, or an intermediary (a go-between) who can refer you to a potential prospect.

As a micro-entrepreneur, you strive to have a positive impact on everyone you come across, both online and offline, because people like to buy from people they like. Social media, such as Facebook, LinkedIn, and Twitter, can help you meet people and build relationships that can in due course translate into sales.

Just make sure you remember how to use social media. Social media is social first and foremost. You don’t just jump into social media and launch your sales pitch. You’ll more than likely turn off your audience if you put on a hard pitch ...