Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company

PRAISE FOR MICHAEL ALLEN’S GUIDE TO E-LEARNING

Every subject area has its Bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work—and work well.

—Mike GroszkoManager, DaimlerChrysler Quality Institute

Michael Allen has done it all: He has designed and developed huge amounts of effective e-learning material. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks.

—Gloria GeryGery Associates

Never boring, often insightful, I see this as the definitive e-learning guide for everyone in the field who wants to do e-learning right.

—Ted LehneManager, Training Technology Learning Services, Delta Air Lines

Most e-learning today is an antidote for insomnia! Michael Allen, however, provides a road map to the design of engaging, interactive ...