3.6. NEW MEDIA, OLD BRAINS: THE BOTTOM LINE
Organizations invest a great deal in training'training that must pay off in job-relevant knowledge and skills to offer a return on investment. The instructional professional of today must move beyond media fads and folklore to apply empirical evidence of what works. Digital technology has great potential to overload the human brain's capacity or to accelerate learning by working within its strengths and limits. The next time you hear an enthusiastic claim for the value of the latest media feature, stop and ask: Yes, that is cool! But what evidence do we have of its effectiveness? For what kinds of learners would this work? And for what kinds of learning outcomes would this approach be most appropriate? ...
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