Michael Allen's 2009 e-Learning Annual

4.3. MOTIVATION

Ruth Clark is a big fan of Richard Clark, a professor at USC'she cites several of his papers (I assume that, although they share a last name, there's no relation, or it would have been disclosed). I know and like Dick Clark, and I find he has many good ideas. But when I once asked him whether he included motivation in his meta studies, he said no, there had been relatively little work done in that area. Well, that's really useful [my sarcasm here]. Motivation is what makes people want to learn. You can do all the studies you want in a laboratory environment where the subjects have to (and often are paid to) finish, and that will have little or no relevance to what happens in the real world, where people generally don't listen, ...