Michael Allen's 2009 e-Learning Annual

5.1. IF INSTRUCTIONAL DESIGNERS AREN'T DEVELOPING CONTENT, THEN WHO IS?

Instructional designers face an increasingly competitive market for the work that once was instinctively considered their own. Two groups are typically earning these types of assignments. The first is professionals who specialize in developing other types of content. The second are subject-matter experts (SMEs).

Although they lack job titles that naturally lead others to believe that they develop learning materials, two groups of professionals with expertise in developing other types of content are increasingly marketing their ability to design learning materials. One is technical writers. Opportunity has dried up in their primary market, documentation. Indeed, the number ...