Michael Allen's 2009 e-Learning Annual

5.3. HOW SHOULD INSTRUCTIONAL DESIGNERS RESPOND TO THIS SITUATION?

So how should instructional designers respond to an environment in which they face much stronger competition for work that, in the days before the web, was assumed to be theirs ? One possibility is that instructional designers might try harder to hold onto their jobs. But in many situations, such an approach is often futile. Consider the challenge that a manager of e-learning for a large hotel chain faced. He heard that upper management planned to eliminate his department and, in a last ditch effort, contacted an e-learning expert to provide statistics to show that professionally developed e-learning would be more effective than other forms of learning. The expert advised him, ...