References

Adams, R. 2006. “The Story that Stats Don’t Tell: Number Crunchers, a Big Hit in Baseball, Have Had Less-Stellar Results in the NBA.” The Wall Street Journal, April 15. www.wsj.com/articles/SB114504083095226278 (accessed March 11, 2016).

AMEC (International Association for the Measurement and Evaluation of Communication). 2013a. “Unlocking Business Performance: Communications Research and Analytics in Action.” http://amecorg.com/wp-content/uploads/2013/06/Social-Media-Valid-Framework2013.pdf (accessed March 11, 2016).

AMEC (International Association for the Measurement and Evaluation of Communication). 2013b. “European Summit Success.” http://amecorg.com/2013/06/european-summit-success/ (accessed March 11, 2016).

Balanced Scorecard ...

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