The public relations world lost a true luminary when measurement guru Don Bartholomew passed away on June 1, 2015. He had been battling brain cancer since early 2014. He is survived by his wife, Paula, and son, Seth.
Don spent the last few years at Ketchum as senior vice president for digital analytics for research and measurement. Previously, he did stints at a number of other public relations firms, including Fleishman and MWW.
He shaped measurement programs for a huge array of clients including: BMW, Gatorade, Michelin, AT&T, Novartis, Dell, Merck, and Johnson & Johnson.
He was well recognized in his field with his much-read blog MetricsMan. He was an Emeritus member of the Measurement Commission of the Institute for Public Relations, ...
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