I have served with Don on the IPR Measurement Commission, and consider him one of the most giving souls in our field. Smart and self-less, always ready to debate ideas without ego—and share his wit and wisdom with all he encounters.
—Tim Marklein, Founder and CEO of Big Valley Marketing
This chapter includes:
The Barcelona Principles and the biggest takeaways from the Second European Summit on Measurement
How much companies spend on public relations, how the public relations organization fits within the overall organizational structure, and companies’ budgeting for public relations measurement and evaluation as well as the best practices
The heated debate over relationship measurement
Integrated Approaches ...
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