Demystifying Return on Investment
Don was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a public relations industry that is infinitely better, more accountable, and more professional because of his contributions. His efforts on behalf of the IPR Measurement Commission, the Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Most importantly, he was able to make change and get support for his ideas with an unending supply of grace, humor, wit, and kindness. I’m grateful to have worked with him and been inspired by him. He will be forever missed but never forgotten ...
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