CHAPTER 1

The Coming of Age of Measurement

Don pushed our thinking. That’s what he was good at. He built the next step in thinking that allowed/forced the next person to up their thinking and come up with the next step up the staircase. His MetricsMan blog, from April 2006 to June 2014, was always reasoned, sane, and without hyperbole. It was well written and well argued. Many times, the thinking was original, with ideas that made the reader say “I never thought of that.” It didn’t matter if you agreed or not, his blog post always made you think. What made Don great was both the soundness of his thinking and the fact that he put that thinking out there in the public sphere for all to critique.

—Fraser Likely, President of Likely Communications ...

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