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Metrics: How to Improve Key Business Results by Martin Klubeck

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Avoiding the Research Trap

Let's start with my take on research. By research I don't mean the focused, directed investigation I suggest you do to determine root needs. Nor do I mean the further investigation we perform once we've identified anomalies in our data. I also don't mean the deeper dive you should perform when finding the data, measures, information, standards, or benchmarks for the specific metrics you've designed.

By research, I am referring to the non-directed exploration of information.

This type of research can be broken into many different categories. They include scientific and historical methods; qualitative and quantitative ...

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