Methodology of Business Studies

Preface

My goal while writing this textbook for undergraduate-level courses in commerce was to make the basics of business management understandable and relevant. This book makes an attempt to anatomize the multifaceted and holistic areas of business studies. The present work is meant to serve primarily as a standard and complete textbook for the restructured B.Com. syllabus of the Mahatma Gandhi University and other Indian Universities. The book is also useful for other management courses of Indian and foreign universities. I have referred to many standard reference books and journals including the recommended books of a number of authors. I gratefully acknowledge my intellectual debt to all of them. The content for this work is carefully ...