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Mergers and Acquisitions Strategy for Consolidations: Roll Up, Roll Out and Innovate for Superior Growth and Returns by Norman W. Hoffmann

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AppendixHistory of Trader Publishing Company

Originally organized to develop and operate a nationwide network of classified advertising publications, Trader Publishing Company pursued a business strategy dedicated to creating efficient media to facilitate sales of used merchandise and vehicles among buyers and sellers. In later years, that mission was expanded to include the provision of recruitment advertising and customer relationship management support services among its various client groups, including vehicle dealerships, apartment management companies, real estate agencies, and the hospitality industry.

Tracing its roots to the November 1985 acquisition of the Winston–Salem Trading Post and Wheels & Deals, the company began as a subsidiary ...

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