About the Author
Scott Whitaker is the president and CEO of Whitaker & Company, an Atlanta-based consulting and project management firm specializing in helping companies to develop, execute, and implement merger integrations and business strategies designed to achieve growth.
Since 2005, Whitaker & Company has been involved in merger integration and strategy and operations projects totaling more than $25 billion for both domestic and international companies.
Whitaker & Company helps companies to realize the goals of their M&A strategies by creating customized, flexible, and scalable integration playbooks as well as detailed operational and functional integration plans with tools, templates, and reports to support flawless execution. For more company information, please visit http://www.whitakercompany.com. You can also visit http://www.integrationplaybook.com for additional material related to this book.
Prior to starting Whitaker & Company, Scott held senior-level marketing, sales, and operations positions with several Fortune 500 companies, and his experience includes:
- Developing branding strategies and marketing plans for companies in the hospitality, financial service, consumer durables, and communications industries.
- Managing launch and start-up operations, including retail site selection, capex funding requirements, staff recruitment, and market level strategy.
- Leading consumer and business-to-business sales teams over diverse geographic territories and competitive landscapes. ...
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