You are previewing Mental Models.

Mental Models

Cover of Mental Models by Indi Young Published by Rosenfeld Media
  1. Mental Models: Aligning Design Strategy with Human Behavior
  2. Dedication
  3. SPECIAL OFFER: Upgrade this ebook with O’Reilly
  4. How to Use this Book
    1. Who Should Read this Book?
      1. Product Strategists & Executives:
      2. Team Managers:
      3. Evangelists:
      4. Project Managers:
      5. Practitioners:
    2. What’s in the Book?
    3. What comes with the Book?
    4. Here’s How You Can Use Mental Models
  5. Frequently Asked Questions
    1. What is a mental model?
    2. What if I don’t have a big budget?
    3. What do you mean by “task?”
    4. What are task-based audience segments?
    5. How do I uncover the root task?
    6. What do you mean by a content map’s “content”?
    7. Does a content map show every detail of my solution?
    8. How can analyzing gaps in a mental model show me innovative ideas?
    9. How can mental models help me make sense of all my web properties?
  6. Foreword
  7. I. What, Why, When, and Who?
    1. 1. What and Why? The Advantages of a Mental Model
      1. What is a Mental Model?
      2. Why Use Mental Models?
      3. Confidence in Your Design
      4. Clarity in Direction
      5. Continuity of Strategy
    2. 2. When? Using Mental Models with Your Other Work
      1. Determine Your Research Method
      2. How Mental Models Hook into Other UX Techniques
      3. Shortcuts and Other Ways to Use Mental Models
    3. 3. Who? Mental Model Team Participants
      1. Project Leader
      2. Project Practitioners
      3. Project Guides
      4. Project Support
  8. II. The Method
    1. 4. Define Task-Based Audience Segments
      1. Task-Based Audience Segments
      2. Set Research Scope
    2. 5. Specify Recruiting Details
      1. Estimate the Tally
      2. Write the Screener
      3. Coordinate Schedules
      4. Recruit Participants
    3. 6. Set Scope for the Interviews
      1. Set Research Goals
      2. List Interview Prompts
    4. 7. Interview Participants
      1. Chat by Telephone or Face-to-Face
      2. Do Not Lead
      3. Plan Your International Interviews
    5. 8. Analyze the Transcripts
      1. Comb for Tasks
      2. Get Some Practice
      3. Answers
    6. 9. Look for Patterns
      1. Group Tasks into Patterns
      2. Plan Your Logistics
      3. Congratulate Yourself
    7. 10. Create the Mental Model
      1. Build the Model Automatically
      2. Build the Model Block-by-Block
      3. Review the Diagram with Project Guides
      4. What Did You Learn?
      5. Decorate the Diagram
      6. Ask for Feedback
    8. 11. Adjust the Audience Segments
      1. Compare Results to Original Hypothesis
      2. Clarify Segment Names
      3. Adjust Segment Definitions
      4. Use Audience Segments for Other Projects
      5. Transition from Research to Design, Verbs to Nouns
  9. III. Applications
    1. 12. Alignment and Gap Analysis
      1. Draw a Content Map of Your Proposed Solution
      2. Align the Content Under the Mental Model
      3. Consider the Opportunities
      4. Share the Findings
      5. Print the Diagram
      6. Prioritize the Opportunities
    2. 13. Structure Derivation
      1. Derive High-Level Architecture
      2. Provide Vocabulary for Labels
      3. Test Your Structure and Labels
      4. Generate Features and Functionality
  10. A. Acknowledgments
  11. B. About the Author
  12. Index
  13. SPECIAL OFFER: Upgrade this ebook with O’Reilly
  14. Copyright

Chapter 6. Set Scope for the Interviews

You might have a week, you might have an hour. What will you talk about?

A technique that I frequently use is a short, non-directed interview. I have included this technique in the next two chapters of this book. This first chapter outlines how to scope your research and get into the right frame of mind. The second chapter shows you how to conduct the interview itself.

You will want to ensure that you cover topics that are of concern to your team. You also will want to keep the conversation during your interviews from straying into areas that aren’t of particular interest or relevance. Use your time wisely.

Set Research Goals

Try to understand what the organization is ...

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