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Mensch und Computer 2014 – Tagungsband by Johann Schlichter, Andreas Butz, Michael Koch

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Usability Readiness of German Software SMEs – Three Segments and their Characteristics

Karl Werder2, Phillip Haake2, Alexander Maedche1,2

Chair of Information Systems IV, University of Mannheim, http://eris.bwl.uni-mannheim.de1 Institute for Enterprise Systems, University of Mannheim, http://ines.uni-mannheim.de2

 

Abstract

German small-and-medium sized software companies are facing an increasing pressure by their users with regards to usability expectations. While some software companies still heavily emphasize functional aspects of their products, others have identified the potential of usability to differentiate themselves. The study has an exploratory nature and employs cluster analysis to investigate responses of German SME software companies ...

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